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Hosted by former Division 1 football coach turned mindset and leadership entrepreneur, David ”Coach Kitch” Kitchen, The Built Not Born Podcast brings you stories and lessons from leaders, athletes, and entrepreneurs who embody what it means to live in The Arena and to prove once and for all that leaders are #BuiltNotBorn
Episodes
Wednesday Jun 28, 2023
Ep. 14: ReduceThe Likelihood of Failure w/ Matrixx Ferreira
Wednesday Jun 28, 2023
Wednesday Jun 28, 2023
Matrixx is the founder and owner of Iron Performance. As a strength and conditioning coach, he trains professional athletes, world champions, and Olympians. He is an author with articles in fitness and education publications across the world. He is a sought after expert whose training methodology is featured in multiple college curriculums. His facility, Iron Performance Center, is a large performance gym that is home to professional basketball teams in addition to clients from first responders, law enforcement, and Armed Forces to youth athletes and businessmen.
In this episode we discuss:
- Starting Iron Performance Center
- Building a staff
- Leading different personality types
- Setting your business culture
- Allowing for creative freedom from your team
- Holding standards and attracting the right clients
- Retaining clients
- Work Life balance
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